Fiduciary comes from the Latin word, fiducia, which means “trust, confidence, reliance.” That’s an appropriate origin for the term that is now so intrinsically connected to the relationship between financial advisors and clients.
So what is a fiduciary? Put simply, a fiduciary is required to always act in the best interests of their client. As a result, they are not affiliated with a brokerage or product, don’t receive commissions and are paid by the client through transparent, structured fees. Being a fiduciary has legal and ethical implications.
Not all financial advisors are fiduciaries. But at Wealth Advisors Group, every planner you talk to is. And we take the fiduciary standard very seriously, letting it guide everything we do. You deserve a partner who puts you first. That’s what you’ll find at Wealth Advisors Group, a 100% fiduciary firm.
- Is required to act in the client's best interests
- Isn't affiliated with a brokerage or product
- Doesn't receive commissions
- Is paid by the client through transparent, structured fees